Cellphones as a marketing tool
August 13, 2010 by admin · Leave a Comment
Today's more sophisticated cellphones, can give the prospective buyer virtually all the information that the agent needs to get to him and this can be done in both words and pictures.
marketing agents are entering a new era, one in which technology will increasingly play a major marketing role. Perhaps surprisingly, he adds, this means far greater use of cellphones in the future marketing of property.
all grown accustomed to the fact that Internet technology is now vital to any marketing effort and we all recognise the important role being played by laptops and PCs. In the year ahead, however, it will be the agent who can tie the information formerly transmitted by these services into cell phone delivery that will really score.
This service includes the transmission of maps and directions on how to get to the properties concerned, photographs and details of the interiors and exteriors, comparative recent sale prices in the area, the terms and conditions of the sale and quick text or telephoned answers to queries.
Today’s cellphone service can almost rival actually visiting a show house – and the information transmissible on a service will, we believe, cut out a great deal of fruitless visiting by giving buyers a chance to preview properties.
This advanced technology, said Leslie, will not eliminate the need for the services of a good agent.
At a many points in the sale process the buyer will need to ask questions and receive authorative answers. It is impossible for people who have operated in different sectors all their life to become property experts overnight – they must have a reputable agent and a good conveyancer at their side if they are to avoid the mistakes and many pitfalls that can beset any property buyer.
Nevertheless, the cellphone/internet connectivity available today is making the buyer far better informed and far more discerning and we are already beginning to see the effects of this in the market.
